Marketing pixels let your analytics and ad platforms track donation activity. You can measure campaigns and attribute donations to specific ads.
Before you start
You need the Integrations permission. Go to Settings → Integrations to check your access.
Have your pixel or measurement IDs ready from each platform.
Add your pixels
Go to Settings → Integrations.
Find the Digital Marketing section.
Select the tab for your chosen platform.
Enter the required information.
Click Submit to save your changes.
Supported platforms
The dashboard supports five platforms. Each requires specific information from your external account.
Google Analytics. Enter your Measurement ID, found in your GA4 data stream settings.
Google Ads. Enter your Google Tag and Conversion Label, found in your Google Ads conversion action settings.
Meta Ads. Enter your Pixel ID, Conversion API Access Token, and Test Event Code, found in the Meta Events Manager.
TikTok Ads. Enter your Pixel ID, Events API Access Token, and Test Event Code, found in the TikTok Events Manager.
Tag Manager. Enter your GTM Container ID, found in your Google Tag Manager workspace.
Good to know
Check your consent and privacy notices. Tracking donor activity involves data protection requirements, so make sure your cookie and privacy notices cover these trackers.
Place a test donation and confirm the event arrives in the platform.