Matched donations let a sponsor match what donors give, pound for pound, up to a set total. This makes each gift go further. You set up matching per campaign on the Matched Donations tab.
Why we use matched donations
Matched donations incentivize giving. Donors feel more motivated to contribute when they see their money doubled by a corporate partner or philanthropist.
Example of matched donations
A corporate sponsor agrees to match up to £10,000 for a Ramadan appeal. If a donor gives £100, the sponsor adds £100, and the charity receives £200 total. The sponsor keeps matching every donation until the total matched amount reaches £10,000.
Before you start
Have the campaign created. See Create a campaign.
Set up matched donations
Open the campaign and go to the Matched Donations tab.
Click + Add Match Fund to set up the funds available for the campaign.
Fill in the fields in the Matched Donations form.
Matched donations fields
- Status. Toggle this switch to turn the matching fund on or off.
- Funding Organisation Name. The name of the sponsor providing the funds.
- Logo. Upload the sponsor logo from the Media Library.
- Matched Donation Amount. The total maximum amount the sponsor agrees to match.
- Start Date and Time. When the matching starts.
- End Date and Time. When the matching expires.
- Match Ratio. How the matching works. Enter the donor amount and the corresponding sponsor match amount. For example, for every £1 donated, £1 is matched.
- Style. How the match displays to donors. Choose Show matched amount only or Show Org Logo and Name. The Preview box updates based on your choice.
Click Submit to save your changes.
Good to know
When matching is active, donors see their donation being matched during checkout.
You can run more than one matched fund on a campaign at once.
When the match pot runs out, the system stops showing the matching prompt to donors.